Head of Digital Change Management at Ferrovial.
Previously B2C Customer Experience & Service Design and B2B Product Management, both in Business and Corporate Innovation roles.
🚀 Driving Change Management & Business Transformation in multinational corporations by:
★ Accelerating Digital Transformation and boosting innovation through Process Reengineering and Technology Enablement.
★ Crafting a strategy and aligning complex stakeholders in B2B and B2C international environments to make change happen.
★ Building high-performing Marketing, Customer Experience and Service Design teams and driving innovation and cultural transformation.
⇨ Some examples:
✔ Led the Digital Change Management practice in Ferrovial, designing & implementing programs to make Technology drive change in the company.
✔ Led the Customer Experience Development & Service Design practice in Iberia Airlines (during the most severe crisis in the airline sector ever, adapting all the digital and physical customer journey to the new Covid world).
✔ Led the Incremental Innovation practice in Iberia Airlines (building it from the ground and creating the Service Design methodology customized for Iberia).
✔ Led the Strategic Planning process in 3M Iberia (partnering with Managing Director, C-Suite, Sales & Marketing Managers to set strategic direction and execute operational plans).
✔ Managed a B2B industrial portfolio in West Europe (transforming customer insights into relevant solutions with R&D and Manufacturing teams based in the UK and the US).
✔ Hired, managed, coached and developed Marketing & Innovation teams in the UK, Spain and Portugal.
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⇨ “Always be learning”, “Lifelong education” attitude:
★ Digital Transformation Executive Program (ISDI)
★ Executive MBA (IE Business School)
★ PROSCI Change Management Practitioner
★ Consulting background (Accenture)
★ Industrial Management Engineer (UPM ETSIIM)
★ Inbound Marketing & Content Marketing certified (HubSpot)
Intrapreneur | Knowmad | Active networker | Breaking down silos.
Don’t hesitate to contact me should you want to network or discuss any Change Management, Digital Transformation, Customer Experience, Service Design, Marketing, Business Development Strategic Planning or Innovation topics:
✉️ albertoterolconthe@gmail.com
Alberto Terol 